Be cool like Ben Cristovao and be inspired by his fashion style
The first male idol in the Czech Republic
ABOUT YOU is expanding its successful concept of cooperation with idols in the Czech Republic and the first ever Czech male idol of the brand is singer and athlete Ben Cristovao. His style is urban, authentic and undoubtedly cool.
Now you can also be inspired by Ben's style, you can find special collections on the ABOUT YOU website. "With our idols, we are always all about highlighting their own style. The Czech Republic is one of our priority markets, which is why we rely on Ben as our first male idol and will soon be launching a capsule collection with him," explains Elena Reudenbach, Team Lead Relationship Marketing Manager at ABOUT YOU.
The collaboration with ABOUT YOU idols is based on the principle that customers can not only be inspired by their favourite stars, but even buy their looks. In this way, the fashion online store follows one of its basic principles, namely to create an inspiring and personal shopping experience.
How is Ben Cristovao looking forward to working with ABOUT YOU?
"The photo shoot with ABOUT YOU was a lot of fun and I am really happy to be the first male idol of ABOUT YOU in the Czech Republic. I'm happy to have the opportunity to inspire people not only with my music but also with my style. I am looking forward to the next collaboration. We will have a lot of fun together, I promise!" says the singer, who will represent the Czech Republic in the Eurovision Song Contest 2021 and is also a professional Brazilian jiu jitsu fighter.
Some of Ben Cristov's looks are already available now. Will you also be inspired by some of them? Read more HERE.
