Compete for pieces from the new Pride collection by Levi's

Since the founding of Levi Strauss & Co. in 1853, the brand has championed equality, inclusion and progress. From integrating factories during the 1950s before the federal government passed the Desegregation Act to working to repeal Proposition 8, which banned gay marriage in California, Levi's has always put people before profit.

In 1992, Levi's was the first Fortune 500 company to extend health benefits to same-sex partners. Since then, it has worked hard to promote equal rights and fair treatment for people from the LGBT+ community everywhere.

COMPETITION: What is the theme of this year's collection?

This year's collection uses a motto that is all about maximum self-expression. It is a collection that focuses on people who are openly fighting for positive change.

COMPETITION QUESTION: What is the motto of this year's Pride collection from Levi's?

You can send your answers to redakce@lui.cz until 12 noon on Friday. We will select three lucky winners from the correct answers to win one of three Levi's packages.

What can you win?

1. a Levi's Pride t-shirt

2. A stylish Levi's Pride bag

3. A megaphone (Why a megaphone? You'll know immediately when you hear the name of the new Pride collection).

You can win this beautiful t-shirt from the new Pride collection
Photo: Levi's

For more information about the Levi's brand, the new Pride collection, products and stores, visit levi.com. You can also find the answer to the competition question on the website, and maybe even on social media. However, you can also visit the new Levi's flagship store at Na Příkopě 6 in Prague.