Pegging, heteroflexibility and the end of shame. Feeld data shows that almost everyone is experimenting with sex
Sexuality ceases to be a fixed category and is increasingly understood as a fluid spectrum. This is according to the latest Feeld Raw 2025 report published by dating app Feeld, which focuses on open forms of relationships, identity and intimacy. Its annual survey of user behaviour suggests that what was until recently considered fringe or taboo is fast moving into the mainstream.
According to Feeld's data, sexual curiosity is no longer something people hide. On the contrary - it is openly acknowledged, named and shared. Identity, desire and ways of relating are breaking free from traditional boxes and increasingly reflecting personal experience instead of societal expectations.
Heterosexuality on the rise
One of the most striking findings is the sharp rise in identification as heteroflexible. This category is currently the fastest growing sexuality on the platform - up 193% year-on-year. Users who straddle the "heterosexual" and "heteroflexible" identities are increasing, especially among millennials, although Gen Z is quickly catching up.
At the same time, the data shows that people are now more likely to move between different labels, treating them as temporary descriptions rather than definitive labels. A striking example is New York, where Feeld reported a 161% increase in identifying as bisexual. This trend confirms a broader cultural shift toward rejecting a single "correct" identity in favor of fluidity and openness to change.
Pleasure without gender boundaries
The changes are not just about identity, but also about the understanding of pleasure itself. Feeld has seen a significant increase in interest in sexual aids, which ranked among the top three fastest growing areas of desire this year - with a 400% increase. Even more pronounced is the jump in interest in pegging among cis men, up 200% year-on-year.
Experts say these figures suggest that pleasure is increasingly being seen less as something strictly divided by gender roles. Intimacy is shifting towards collaboration, mutuality and open communication, rather than performance or fulfilling stereotypical expectations.
Feeld's global data also offers a plastic view of how intimacy and sexual preferences vary across cities and regions of the world. While some of the differences seem rather playful, others are surprisingly telling and hint at deeper cultural settings in each location. São Paulo, for example, appears at the top of the rankings for so-called 'vanilla' preferences, i.e. more traditional forms of sex, while Berlin shows the highest proportion of heteroflexible users and open relationships.
Miami dominates in interest in pegging, according to Feeld data, Boston has topped the charts for edging, and San Francisco has long led in popularity for role play. Mumbai, which has earned the title of "cuddle capital," is also noteworthy, while Portland and Seattle are among the cities where users are most likely to discover submissive and dominant identities. The report's authors point out that this is not just a map of sexual tastes, but also a reflection of the broader cultural climate of each city and the ways in which intimacy, relationships and openness to experimentation are discussed.
Generation Z: movement, body and connection
While older generations are redefining the language of sexuality, Generation Z is heavily incorporating physical activity into intimacy. Sports interests made up eight of the ten fastest growing categories among the youngest Feeld users. Tennis, basketball, football or fitness saw increases of between 300% and 600%.
The data suggests that for Gen Z, dating and networking is increasingly happening off-screen - on playgrounds, in gyms, or while moving together. The body is becoming not only an object of desire, but also a means of social connection.
The year that changed the way we connect
According to Dina Mohammad-Laity, Feeld's vice president of data, the past year was shaped primarily by visibility and a sense of empowerment to explore new possibilities. "From pop culture moments to viral debates, people felt they had permission to explore," she said. "We're seeing connections between people being more honest, more playful and less bound by old rules."
So the Feeld Raw 2025 report is not just about the behaviour of users of one app, but about wider social change. Sexuality, identity and intimacy in 2025 will be less and less governed by the norms of the past and more and more by personal experience, openness and respect for diversity. For the queer community and society as a whole, this is a signal that plurality is no longer the exception and is becoming the new norm.
