The year 2025 belongs to queer tourists. These are the places you need to know
Tourism targeting queer audiences is experiencing unprecedented growth - estimated to exceed $568 billion by 2030. This economic force, coupled with a changing social climate and technological innovation, is changing the face of tourism around the world. It's no longer just about safe destinations, but about creating spaces where queer people can feel fully themselves.
A rainbow map of the world
More and more destinations are actively attracting LGBT+ tourists. Proven stalwarts include the Netherlands and Malta - countries with progressive legislation and a long-standing queer-friendly attitude. In the southern hemisphere, Sydney, on the other hand, is profiling itself, offering a year-round inclusive atmosphere in addition to the iconic Mardi Gras. New Zealand, meanwhile, has long been ranked as one of the most welcoming countries in the world for the LGBT+ community.
In Europe, Madrid, with its vibrant queer scene, remains on trend, as does Berlin, which offers limitless opportunities for anyone who wants to feel free. The UK, with thriving gay neighbourhoods in Manchester and Brighton, has benefited from long-term activism and legislative progress. Outside of Europe, Uruguay - the silent driver of queer tourism in Latin America - and South Africa as Africa's most inclusive destination.
Pride is also celebrating success in Thailand. Bangkok is fast becoming the new centre of rainbow celebrations in Southeast Asia. In the USA, on the other hand, the situation is contradictory. While California and New York maintain their status as queer metropolises, other states require caution. The 2024 US presidential election showed us that not all places are queer-friendly.
Social media as a major travel agent
TikTok, Instagram and YouTube greatly influence travel decisions. Viral videos from a gay beach in Mykonos, a carnival in Rio or a Christmas market in Berlin can make inconspicuous places hot destinations. Queer influencers and shows like I Kissed a Boy are also having a significant impact, turning real locations into destinations for 'rainbow tourism'.
Dating apps have become another essential tool for travelers. They serve not only for networking but also for getting to know the local queer scene. However, in countries with limited rights, security must be taken into account - using a VPN or setting up private profiles is often necessary.
Tailored and respectful.
With growing demand comes the boom in personalised holidays. Large companies such as Atlantis Events organise themed cruises in the Mediterranean or Caribbean, while GaySail offers cruises without clothes. These trips aren't just about relaxation - they're about building communities and spaces where queer people can express themselves freely.
The family travel segment is also growing. From expeditions to Antarctica to sightseeing trips in Southeast Asia, the R Family Vacations agency organizes trips for rainbow families. Programs are designed so that children meet other queer families while parents can make new friendships and share experiences. Even mainstream travel agencies are gradually adapting their services: from gender-neutral forms to training staff to work with different family structures.
Love in more people? A trend called "polydays"
The year 2025 also brings with it an increase in polyamorous travel. As the understanding of relationships changes, the travel industry adapts. Hotels are allowing bookings for more than two adults, and some resorts are hosting "Poly Weeks" that celebrate love in its various forms. Amsterdam and Berlin are once again leading the way - not only because of their openness, but also because of their rich community infrastructure.
At the same time, this is a segment that requires a higher level of planning. From sufficiently large beds to a programme that entertains everyone involved - travelling with several people places a premium on organisation and flexibility.
Experience above all
For the queer community in 2025, travel isn't just about where to go - it's about what to actually experience on the ground. Compared to the general population, LGBT+ tourists are willing to spend significantly more on memorable moments: an average of $60 more per attraction and 23 percent more per activity. This trend reflects both a generational profile (82% of queer travelers are between the ages of 18 and 54) and a willingness to invest in quality, authenticity and intense experiences.
Rather than passively relaxing, queer travellers are increasingly embarking on local cultures, outdoor adventures and original community events. Whether it's a cooking class with a local chef, a trek to waterfalls, or a drag brunch in a historic neighborhood, experiences are becoming a key part of every trip. It's not just about the vacation, it's about the life stories you take home.
