Trends & Style 2025
Are you planning a holiday? Coolcations are the trend: avoid the heat and crowds on the beaches and experience the beauty of the Northern Lights
Crowds of tourists and temperatures soaring to uncomfortably high levels where even forty degrees Celsius in the shade is not bearable on the beach: these are the most common reasons why even die-hard beach lovers are changing their summer plans and heading north instead of lounging on the beach in southern Europe. So-called coolcations are one of the biggest trends changing travel. Experts are unclear whether this is just a fashion trend that will fade away in a few years or whether holidays in the north are the future of travel because of climate change. But what is certain is that holidays in Finland, Alaska or even Greenland are a hit this year.
