2009-2024

LUI
CELEBRATING
15
Years
THANKYOU

15 years of inspiration, courage and authenticity
Thank you for being part
of this journey with us
ABOUT US

We believe that it is in Diversity
that our strength lies,
and that diversity
is the basis for unity

For 15 years we have been creating a space for open communication, respect and inspiration. LUI is a place where stories that change stereotypes and ideas that push the boundaries of the possible intersect. We are a platform that connects diverse voices and supports everyone's authenticity. Our goal is to create a community where everyone can find their place - without prejudice, with courage and a vision for a better future.

One day
se history

will-see-judge
then everyone,
who
tolerated
injustice,
violence
and oppression

LUI
X

How 'Bout
We Be Good

Double soul
Listen to DOUBLE SOUL's new song How 'Bout We Be Good, written as a message of hope and honesty - values we share together
DOUBLE
SOUL
15 years of struggle for equality

key moments

Recall the significant moments that have defined our vision and contributed to a more open and respectful society where everyone can be themselves.

birthday wishes

Markéta Pekarová Adamová - TOP 09

The Czech media scene has changed beyond recognition over the past 15 years. LUI magazine has repeatedly proved that it is an integral part of it.

In a sensitive way, it opens up complex social issues, breaks negative stereotypes and demolishes various taboos. Thanks to this, he has managed to create a large community of people around him, who regularly find not only up-to-date information on his website, but also the necessary dose of inspiration.
I would therefore like to wish all readers that LUI magazine will continue to be their favourite medium for reporting stories that go deep and look for the real causes of the state of the world today.
birthday wishes

Iva Gajdošíková - Asten Hotels

We like LUI. We, the hoteliers from Spindleruv Mlyn, specifically from the Savoy and Soyka hotels, really like this inspiring periodical. LUI can surprise you - every topic is treated in a new way, from a different point of view. It is innovative, provocative, but at the same time accessible.

What we find particularly endearing is his ability to bring people together instead of pigeonholing them. It reminds us of our values. The values of hospitality - openness, friendliness and the ability to create an environment where everyone feels welcome.
We have noticed that our guests share a similar opinion. Given a choice of several magazines, LUI is the clear favourite. Why? Because it's readable, up-to-date and offers something that is valued these days - originality. It inspires, informs and entertains with its unique approach. So we wish LUI many happy readers and supporters for its next 15 years. May it continue to bring fresh wind to the media space!
birthday wishes

Filip Stoulil - CUPRA

With great pleasure and pride, on behalf of the CUPRA brand, I would like to wish LUI magazine all the best for its 15th anniversary on the Czech market. Your work is extremely valuable and inspiring for us.

Your editorial team not only delivers quality and engaging content, but also tirelessly promotes diversity and human rights, which is extremely important to our society.
Thank you for your tireless work, for being an engine of hope and support. We look forward to more successful projects and wish you much joy, success and inspiration in the future.
birthday wishes

Zdeněk Hřib - Pirates

I wish LUI magazine a happy birthday. It's good that LUI is published in the Czech Republic and nobody censors it. In the context of verbal and physical attacks on the LGBTQ+ community and censorship of related topics in neighbouring countries like Hungary and Slovakia, we see that this is not entirely a given.

On the other hand, we recently celebrated the 35th anniversary of the Velvet Revolution, which is long enough to be satisfied with the fact that we don't have censorship here.
We still don't have marriage for all, and our state still conditions official sex change on sterilization. And that's not okay. I will do everything in my power to finally end these injustices.
birthday wishes

Jan Ursíny - Switzerland Tourism

On behalf of Switzerland Tourism, I would like to wish a very happy 15th birthday to LUI magazine and its entire team, who work tirelessly to produce great and inspiring content. I am confident that LUI magazine will continue to be appreciated in the years to come by all those who get their hands on it, and I already look forward to our continued collaboration with its professional and creative team of the entire LUI editorial team.

birthday wishes

Zdeněk Sloboda - Palacký University in Olomouc

Sometime in 2012, I wrote a chapter in a scholarly book about gay and lesbian media in the Czech Republic. On the basis of this and my experience in Germany, I got the impression that a full-blooded gay lifestyle magazine has no chance of surviving long in our conditions.

I think Jakub Starý and I had a sharp exchange of views about it at a party sometime around that time. He was just starting out, he was fiercely convinced of success and he took it quite personally. Now I can say I was wrong and congratulate him.
I'm glad that such a magazine is available in our country and that it gives space to community topics (e.g. when we founded the PROUD organization) and that it is not always just attractive and thematically pandering. I wish you many more years.
birthday wishes

Eliška Alexová - Almanac X Alcron Prague

LUI Magazine, congratulations on an amazing milestone - 15 years of inspiration, courage and support on the Czech media scene! Your work tirelessly breaks down barriers and creates space for understanding, respect and education.

As a hotel that welcomes everyone regardless of their identity, race or orientation, we deeply appreciate your contribution to society. Your values also resonate with our mission: to create a place where everyone feels welcome, respected and like themselves.
We wish you continued success, inspiring projects and strength for the years to come. Thank you for bringing light and positive change into the lives of so many. With respect and love, Your Almanac X Alcron Prague.
birthday wishes

Petr Vávra - JOHN REED Fitness

Dear LUI, thank you so much for everything you do. I appreciate you very much. You're no ordinary magazine. You're extraordinary. You have a tremendous outreach, helping people.

Your existence is really meaningful.The 15th birthday is an important moment in a person's life, the turning point of childhood and not always easy adolescence. Fortunately, my adolescence was completely uneventful, except that I grew dramatically to 197 cm.
I wish you a smooth puberty and fast growth. Good luck to you!
birthday wishes

Anna Brandejs

Dear LUI magazine, congratulations on your 15th anniversary! We wish you many more successful years full of inspiration, innovation and great experiences. Your work has a great impact on the world around us, and we look forward to seeing what the next years of collaboration will bring.

We also thank our customers for their support in 2024. Thanks to you, we have been able to offer the world the best in luxury cosmetics and dietary supplements. In 2025, you can look forward to new products for outer and inner beauty. Because ANNA BRANDEJS is a journey to find your own self...
Merry Christmas, and an even better year 2025 from the team of ANNA BRANDEJS
birthday wishes

Alexandra Kasperová - Chateau Herálec

I wish there was tolerance among people. It is simply better to live in an atmosphere of mutual tolerance and acceptance that we are different, and it has always been that way. A magazine like LUI would certainly have fewer subjects to write about, and the sad stories would definitely disappear, but because I know the team at LUI is fantastic, I'm sure they would find plenty of other interesting ones. I want a person's worth to be determined not by their sexual orientation, but by whether they are honest, educated, talented and above all hardworking.

birthday wishes

Oldřich Kundera - Prague Pride

Dear LUI editorial team, we wish you lots of energy, inspiration and loyal readers in the years to come. I believe that together we will work for changes in society that will lead to respect for LGBT+ people. Best wishes, Oldřich Kundera, Chairman of Prague Pride

birthday wishes

Hana Olschner - ByFemme

Dear LUI, from the bottom of our hearts we wish you a happy 15th birthday and many more successful years of inspiring work. It's great to help readers how to take care of their body and soul, inspire them creatively and encourage them to feel naturally in their own skin. Taking time for yourself in today's hectic times, reading something interesting and constantly learning and discovering how to take care of your health and pamper yourself in a good way. Hana Olschner, byFemme (Miracletox, ProLabo)

why we do it

We publish LUI because we believe in the power of stories and their ability to change society

Since our inception, we have believed that media can be more than just a source of information. They can be a platform for change, a tool that gives voice to those who often don't have one, and a space where new ideas are born and stereotypes are broken down.

LUI is more than a magazine. It is a reflection of the times, showing that diversity is not a weakness but a strength. We create it because we believe in an open and diverse society, built on respect for differences and where everyone can fully express who they are.

lui.cz - articles

TOP 10 most read articles

lui.cz - interviews

TOP 10 most read interviews

LUI DNA

values

Our work is based on the values that underpin an open and just society. Diversity, fairness and equality are not just words to us - they are the principles by which we shape every link, every initiative and every collaboration. We believe that these values are the key to building a world where everyone has the opportunity to be respected and heard.

Diversity
Diversity is our strength. We believe that different perspectives, experiences and stories are what make a company richer. It is diversity that allows us to understand the world in all its complexity and to discover new perspectives that would otherwise remain hidden.
By promoting diversity, we not only celebrate human uniqueness - we also show that the differences between us are an opportunity to learn and grow, not a barrier. Each of us brings something unique to the table and it is this mosaic of differences that brings us together.
Equality
Equality is more than an ideal - it is our responsibility. Equality means that every person has the same right to respect, dignity and opportunity, whatever their story. We believe that only through equality can we create a harmonious and sustainable world.
Working for equality means not only opening doors for those who have been historically disadvantaged, but also educating and changing attitudes. Equality is a process that requires commitment, courage and a willingness to admit that change is needed - and we are committed to supporting that change.
Justice
Justice is the foundation of a healthy and functional society. For us, it means a fair playing field for all, regardless of background, identity or any other difference. We believe that every person should have an equal chance to reach their potential.
Our goal is to fight the injustices and prejudices that still persist in our world. We believe that a just society is only possible if we work collectively to remove barriers and promote mutual respect.
community support

LUI HELP

We believe that together we can create a world where respect, equality and diversity are not just ideals, but realities. That's why, through the LUI HELP initiative, we have long supported community organizations that contribute to a better life for LGBTQ+ people and other minorities in the Czech Republic and beyond.

Our support goes to those who work tirelessly to improve conditions in the areas of human rights, education, discrimination prevention and building safe spaces for everyone. Together with them, we help spread important messages, change social attitudes and inspire positive change.

We have selected organisations that share our values and play a key role in community life - from providing support and advice, to cultural activities and advocacy for equal rights. Join us and support those who are changing the world for the better every day.

Equality & Rights
Community & Support
Education & Culture

our story in photos

thank you
for being part of a
story
that
changes
people's
lives
for the
better