Flying on a plane or quitting smoking no longer has to be a nightmare. Just try the new VELO nicotine sachets
New boxes with colourful designs and new flavours, this is the new VELO!
British American Tobacco (BAT) nicotine sachets are a popular classic in the range of nicotine alternatives. But BAT is not resting on its laurels and is constantly innovating to ensure that its products are always the latest on the market. That's why VELO is also undergoing a transformation - new colours, new packaging and new names that evoke flavour, as well as a clear indication of intensity - these are the innovations that supporters of less harmful nicotine use can look forward to.
"With the new branding, we wanted to make it easier for users to navigate the entire VELO nicotine sachet portfolio. The more distinctive and meaningful colours should help them to do this. Another innovation is the safety "V-lock" mechanism, which prevents children from easily opening the box," says BAT's external communications manager Tomáš Tesař.
VELO nicotine sachets in a fresh new look
At first glance, the most significant transformation has been the boxes themselves. They have been dressed in new colours that make it easy to find them not only in the depths of handbags or bags, but also in the shop where we can easily find the right flavour. A bright yellow, orange, blue or green is a great guide to make sure we don't get confused when choosing our favourite flavour. Plus, the nicotine strength of the sachets is clearly indicated on the box, making the selection of VELO products even easier.
But colour is not the only design transformation. The box itself has also undergone an innovation. Thanks to the V-lock mechanism, it is now resistant to curious children's hands. Adults open it easily: just feel the dent in the bottom, squeeze the sides of the box and the lid opens. And the lid closes in the same way. Those who struggle with, for example, childproof mouthwashes need not worry in this case. Opening the box is easy and convenient, it's just that kids can't get into them that easily.
Those who care about the environment will also be pleased to know that the new boxes are made of polypropylene and are therefore recyclable. VELO's aim is to reduce both waste and carbon footprint, and nicotine bag lovers have only one thing to do - throw the boxes (the new ones, which are already marked "Recycle empty packaging") in the plastic bin. They don't have to be taken off the labels, the box just needs to be empty and clean.
The changes don't end with the appearance of the VELO
But VELO isn't just changing the look of the boxes. The existing flavors have been given a new name that better describes their uniqueness. So Polar Mint flavor lovers will now reach for the green Spiffy Spearmint box, Berry Frost is changing to green and blue Icy Berries, Ice Cool is changing to blue Crispy Peppermint, and Freeze is now Mighty Peppermint. In addition to the familiar foursome, four more new flavors of mint, eucalyptus, cinnamon and orange have been added to the highest intensity Sensation line. The new foursome was introduced as the last of the new additions and promises a warming, tingling or cooling experience - depending on which of the new flavors you try.
One step closer to a tobacco-free future with VELO nicotine sachets
But nicotine sachets aren't just a great way to survive long journeys when you can't light up a cigarette, or to keep a supply of nicotine on hand in case you run out of cigarettes. They are the perfect tool for anyone who wants to give up smoking conventional cigarettes. VELO nicotine sachets are a modern way of using nicotine that will be appreciated not only by the surroundings, but also by our body. Of course, they still contain the addictive nicotine, but compared to classic cigarettes up to 99 percent less harmful substances. They do not contain tobacco and are odourless and smokeless. Nicotine sachets are white and also make your teeth less yellow.
And what do VELO nicotine sachets contain? BAT relies on high quality ingredients such as derivative nicotine, water, botanicals and flavourings to give us a variety of flavours to choose from. Just place the pouch under your upper lip and forget about looking for a lighter, cigarettes and a place to light up. The nicotine is absorbed through the gums. Moreover, nicotine sachets can be used anytime and anywhere. And that's reason enough to give up the traditional cigarette and move towards a tobacco-free future.
