Gucci Pre-Fall 2017: More Powerfull Than Time-Machine

Gucci Pre-Fall 2017 campaign has been recently unveiled and it reflects the mood of England’s underground movement called Northern Soul that was on its highest…

Gucci Pre-Fall 2017 campaign has been recently unveiled and it reflects the mood of England’s underground movement called Northern Soul that was on its highest point in sixties. Gucci got inspired by the vibrant and rich attitude of the movement and referenced it in the Pre-Fall collection. The colours, cuts, silhouettes and other details that can be spotted on the photos of this campaign are more powerful in bringing the sixties back than a time machine ever would be!

The creative director and stylist of this campaign is Alessandro Michelle, art director Christopher Simmonds and all of it was photographed by Glen Luchford. Oh, and there is even a video to go with it!

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Photos: Gucci
Video: YouTube