Noriyuki Shimizu: The Name Behind The Name!

Another Tokyo Fashion Week show unveiled another Fall/Winter 2017 collection. This time the name of the label is Name. Simple and original, isn’t it? And the…

Another Tokyo Fashion Week show unveiled another Fall/Winter 2017 collection. This time the name of the label is Name. Simple and original, isn’t it? And the author of this collection is Noriyuki Shimizu who graduated from the Bunka Fashion College and worked as a pattern-maker for several brands afterwards.

The brand Name was established in 2010 with a goal „to create a unique identity to everyday garments through the repetition of deconstructing and reconstructing; thus analysing its original form, its transition and its progression.“ Enjoy the gallery of looks presented at the show. Some of the pieces are rather enjoyable!

Photos: FuckingYoung, Instagram