Hugo presents Its Spring/Summer 2018 Collection at Pitti Uomo 92

We are very excited to tell you that HUGO BOSS’ brand HUGO will present its Spring/Summer 2018 at Pitti Immagine Uomo in Florence, Italy, on 13th June 2017…

We are very excited to tell you that HUGO BOSS’ brand HUGO will present its Spring/Summer 2018 at Pitti Immagine Uomo in Florence, Italy, on 13th June 2017 with a combined mens and womenswear fashion show.

HUGO has always been our more progressive brand. We are very much looking forward to presenting the collection at the Pitti Uomo – one of the world’s most important platforms for men’s clothing and accessory collections," says Ingo Wilts, CBO of HUGO BOSS. "It’s the ideal setting for showing innovations in fashion and for presenting the brand to a relevant audience of buyers and press.”

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HUGO focuses on online and social media activities to engage more people. Its new digital-led advertising campaign features portraits of up-and-coming talents from the worlds of fashion, film, art and music. The campaign was photographed by Harley Weir.

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In the campaign you can see model Anwar Hadid, musician Soko or entrepreneur Luka Sabbat. All these people are part of a generetion whose lives are linked with a digital world.

Stay tuned for more information!

photo: Pitti Immagine