"THIS IS NOT CLOTHING": Young Artist Creates Wearable Art

„THIS IS NOT CLOTHING“ started as a concept brand combining art, contemporary culture and clothes using the later as wearable canvas. Artist Jam Sutton creates…

„THIS IS NOT CLOTHING“ started as a concept brand combining art, contemporary culture and clothes using the later as wearable canvas. Artist Jam Sutton creates his artwork with scanning real-life models and then he prints it on clothes. While his first collection seemed a bit tacky at first sight, later ones are just incredible. No wonder he has collaborated with musicians and other artists such as Pharrell Williams, Kid Cudi and Travis Barker.

Jam’s fifth collection MAN + MACH1N3 explores the relationship between mankind and technology. Jam fused the human form with 3D scans of engines, so the artwork raises both positive and negative issues arising from our relationship with technology. He combined Michelangelo’s or Rodin’s classical sculpture forms with pure technology and machinery and after that printed it on clothes. Here is the lookbook!

Photos: ThisIsNotClothing