Tonak is typically Czech brand that has a place in fashion for over two centuries. The brand was established in 1799 although it was under a different name back then. Name Tonak is derived from three words meaning „factory for hats“ (Továrna Na Klobouky). The main product of Tonak is traditional felt hat, both for men and women. However they also produce berets for armed forces, fascinator and felt hat bodies that are used by fashion brands all around the world.
Tonak hats are still made in the traditional way. Each hat goes through at least 150 steps while being made, 80 of those steps must be done by hand. The quality is the main focus of the brand however Tonak keeps up with fashion trends and style. To achieve that Tonak collaborates closely with fashion designers and fashion bloggers as well. Stylists working for LUI are using those hats on regular basis!
While the popularity oh hats and therefore of Tonak as well had been in decline in past few decades it goes through hat renaissance at the moment. Top priority of the brand is to be once again renowned brand in Czech Republic as well as around the world.
Photos: LUI, Tonak, Instagram