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LUI BEYOND
REALITY

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What if... we live in a simulation? Dive deep into reality with LUI's new special

Is reality really as solid as we think it is? Could everything we live be an illusion of the senses?

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LUI BEYOND REALITY invites you on a fascinating journey beyond the perception of reality. From ancient philosophers to modern science, we explore whether the world around us is real or just an illusion. What roles do the senses, consciousness, and technology play in our understanding of existence? We explore Plato's cave, the Buddhist doctrine of maya, Bostrom's theory of simulation, and quantum physics. Prepare for questions that may change your view of reality.

CUPRA x LUI

The CUPRA Terramar revolutionises the SUV concept - combining dynamism, performance and futuristic design that seems to step out of another reality. With aggressive lines and advanced technologies, it redefines the boundaries between sportiness and comfort. Its hybrid powertrain offers not only great efficiency, but also an exhilarating driving experience that takes the reality of driving to a new level.

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CUPRA x LUI

Like CUPRA Terramar, LUI BEYOND REALITY explores the boundaries between reality and illusion. While philosophers like Plato and Descartes questioned our reality, the new CUPRA Terramar offers a tangible answer in the form of a world of innovation and pure performance, where every journey can be a unique experience.

The Terramar is not just a means of transport, it is a ticket to a future where technology, emotion and design merge into one. Whether you're looking for answers to questions about the nature of reality or just the perfect car for your travels, you'll find both in this special.

Is death a definitive end or just a transition to another reality? Ancient philosophies, modern science, and the testimony of people with near-death experiences suggest that consciousness can exist beyond the physical body. Discover the theories of reincarnation, quantum immortality and parallel worlds.

What if death really isn't the end of our journey?

VIDEO

What if reality isn't real?
Articles

Philosophy

From ancient thinkers to modern skeptics: questioning reality is the first step to understanding it

Proti klamu smyslů se můžeme bránit už tím, že si jejich nespolehlivost budeme uvědomovat.
BEYOND REALITY
10. 3. 2025

How to live in the age of deepfake? Even the philosopher David Hume said that we walk through the world fooled by our own senses

by Bohdana Rambousková
Myšlenky filozofa Parmenida jsou velmi aktuální i v dnešní době. Je těžké uvěřit, že žil v časech bez sociálních sítí.
BEYOND REALITY
31. 3. 2025

"Turn on your brain," advises the philosopher Parmenides. The opinion is not true. How to tell the difference?

by Bohdana Rambousková
Myslím, tedy jsem! Ale kde jsem?
BEYOND REALITY
24. 3. 2025

René Descartes also dealt with doubts about reality: "I think, therefore I am!" But where are we?

by Redakce LUI
Platónovo Podobenství o jeskyni je aktuální i o tisíce let později
BEYOND REALITY
2. 4. 2025

"Recognizing reality can be painful, but it is the only right path to goodness!" Plato summed up in the Parable of the Cave. In the age of the internet, anyone can be a "slave in the cave".

by Redakce LUI
Nietzscheho myšlenka „věčného návratu” může posloužit i těm, kdo na cyklické opakování života nevěří
BEYOND REALITY
1. 4. 2025

Reward or punishment? How would you feel about the possibility of living your whole life over again? The concept of "eternal return" points the way to fulfilling your being

by Veronika Košťálková

Plato's parable of the cave in 5 steps

Step
01

Prisoners in a cave: people chained in a cave see only the shadows of objects on the wall, they do not know reality.

Step
02

Shadows as truth: they believe that shadows are the real world because they have seen nothing else.

Step
03

Escape: one of the prisoners breaks free and discovers the world outside the cave.

Step
04

The recognition of reality: the sun will show him the true reality, the world is not just shadows.

Step
05

Return and rejection: he returns, but the others do not believe him and do not want to leave the cave.

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Spirituality

The line between the material and spiritual worlds may be thinner than we think

Psychedelika ovlivňují vnímání - a mohou vést i k řadě změn v mozku
BEYOND REALITY
2. 4. 2025

Psychedelics turn racists into humanitarians and suppress the ego in the "ultimate reality". Are these substances the universal path to "world peace"?

by Mirka Dobešová
Pro domorodce je každý den vědomý začátek úplně nového života, kdy je možné všechno. Aspoň tohle málo bychom se od nich mohli naučit
BEYOND REALITY
14. 3. 2025

The world through the eyes of indigenous cultures: mythical rituals that could be a unique manual for a better life in the 21st century

by Michal Černý
„Ta tvam asi“ je jedním ze základních pojmů hinduistického filosofického směru Advaita Védanta
BEYOND REALITY
19. 3. 2025

Tat Tvam Asi: "You are it." I mean, you are me and I am you. We do not exist separately, but as manifestations of one and the same essence. If we understand this, our mental health will improve

by Kateřina Kučerová
Buddhismus je čtvrtým nejrozšířenějším náboženstvím na světě
BEYOND REALITY
12. 3. 2025

The Buddhist concept of "maya", the illusory image of life, is actually similar to the world on social media. Is it possible to escape?

by Kateřina Kučerová
Beyond Wellness? Karlovarsko má vše pro dokonalý odpočinek!
BEYOND REALITY
17. 3. 2025

Karlovy Vary Beyond Wellness: combine pampering in world-famous spas with skiing

by Kateřina Kučerová
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Next Dimension

An iconic collaboration where luxury meets pop-art. Louis Vuitton and Takashi Murakami transform the classics into a playful, colourful world where fashion transcends reality

Samsung x LUI

Step into the future with Galaxy S25 Ultra, where reality meets AI. From an incredibly smart camera to an advanced AI assistant that understands you like never before, this revolutionary smartphone is changing the way we see the world. With Samsung Galaxy AI, your phone learns from your work style, anticipates your needs, and brings you the ultimate experience with every touch.

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Samsung x LUI

Let AI create and inspire. S25 Ultra's advanced generative AI helps you edit professional-grade photos, convert text to realistic voice or translate conversations in real time. A smart algorithm optimizes performance to your habits, saving power and accelerating multitasking to a whole new level. With advanced AI like this, you're no longer just a user of technology - you're a co-creator.

At LUI BEYOND REALITY, we explore the boundaries between reality and the virtual world - Galaxy S25 Ultra is the bridge between the two. AI is no longer just a tool, but your digital companion that adapts to the world around you. Open the door to a new era of smart technology and experience a reality that adapts to you.

"Reality is an illusion, albeit a very persistent one."
– Albert Einstein
"We don't know what is real, we only know what we perceive."
– Immanuel Kant
"The whole world is a stage and all men and women are just actors."
– William Shakespeare
"It may be that we are living in an illusion, but then it is the truest illusion of all."
– Jorge Luis Borges
"Man is imprisoned in the prison of his own senses."
– Arthur Schopenhauer
"Reality is not what happens to you, but how you react to it."
– Epiktétos
"If reality is an illusion, then we ourselves are part of it."
– Alan Watts
"There is nothing in the mind that has not passed through the senses before."
– John Locke
"If reality seems solid to you, it's only because you've never examined it closely enough."
– Philip K. Dick
"What we call reality is just an agreement between all of us."
– Paul Watzlawick
"Our thoughts create the world around us."
– Buddha
"Maybe the universe is just a hologram and we are a reflection of something bigger."
– Michael Talbot
"We think we see things as they are, but we see them as we are."
– Anaïs Nin
"The deepest reality is that which cannot be described in words."
– Lao-c’
"Every new idea changes the world and creates a new reality."
– Nikola Tesla
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BEYOND REALITY - Wisdom of the East

How Eastern cultures understand existence and what they can teach us

Earth
Tibetan reality
Life is an illusion, the mind is the key. Buddhism and meditation reveal the true nature of existence.
China - Taoist Reality
To flow with the Tao is to accept the mutability of the world and let reality unfold naturally.
India - Vedic Reality
All is oneness - Atman and Brahman are one. Reality is just a play of cosmic consciousness.
Thailand - Buddhist reality
The world is maya, an illusion. True liberation comes through awakening and the eightfold path.
Indonesia - Animistic reality
Nature is alive, spirits permeate the world. Man is but a part of a larger cosmic dance.
Tibetan reality
Life is an illusion, the mind is the key. Buddhism and meditation reveal the true nature of existence.
China - Taoist Reality
To flow with the Tao is to accept the mutability of the world and let reality unfold naturally.
India - Vedic Reality
All is oneness - Atman and Brahman are one. Reality is just a play of cosmic consciousness.
Thailand - Buddhist reality
The world is maya, an illusion. True liberation comes through awakening and the eightfold path.
Indonesia - Animistic reality
Nature is alive, spirits permeate the world. Man is but a part of a larger cosmic dance.
Articles

Modern ideas and science

Science, technology and simulation theory: how current research is changing our understanding of reality

Jak je to s archetypy a kolektivním nevědomím?
BEYOND REALITY
1. 4. 2025

Woman will be caring and man strong or Archetypes rule the world and often "manipulate" us without us noticing. What is the collective unconscious?

by Mirka Dobešová
Možná jsme simulací vytvořenou našimi vlastními potomky v budoucnosti. Snaží se tak zkoumat naši historickou epochu
BEYOND REALITY
17. 3. 2025

"We're probably living in a simulation. The realization that reality doesn't have to be absolute and that we have the ability to bend it to our own advantage can relieve us of our fears and anxieties," says philosopher Nick Bostrom

by Bohdana Rambousková
Co když si jednou nasadíme virtuální brýle a zapomeneme, že je máme na sobě? Jak poznáme, co je skutečné?
BEYOND REALITY
28. 3. 2025

Believe - don't believe, or Is artificial intelligence creating our future, or just a new illusion of its own reality to which we will all move over time?

by Michal Černý
Schrödingerova kočka není naštěstí počin s živým tvorem, ale myšlenkový experiment o tom, jaká je povaha reality
BEYOND REALITY
4. 4. 2025

Quantum physics: the scientific revolution that reveals that reality is an illusion and the world around us works differently than we ever imagined

by Michal Černý
Žijeme v počítačové simulaci? Věda nám stále nedokáže dát jednoznačnou odpověď
BEYOND REALITY
18. 3. 2025

Is the world around us real? Can we just be virtual "babbling fools" to entertain "other entities"? A famous astrophysicist believes not, but he has no evidence

by Veronika Košťálková
Existuje-li na modelu CUPRA Terramar jedna věc, která jej odlišuje a činí i za nejtemnější noci snadno rozpoznatelným, jsou to jeho oči.
BEYOND REALITY
24. 3. 2025

Meet the car that isn't afraid to stand out and help you achieve your dream reality. The CUPRA Terramar has sporty performance, a luxurious interior and lights you won't miss

by Redakce LUI
Pigmentové skvrny se objevují nejčastěji na místech, která jsou nejvíc vystavena slunečním paprskům
BEYOND REALITY
22. 4. 2025

Put a stop to pigment spots with Miracletox Korean cosmetics and as a bonus you will have youthful, radiant skin

by Kateřina Kučerová
Galaxy AI je aktuálně nejpropracovanější a nejširší balíček inteligentních mobilních funkcí na trhu
BEYOND REALITY
29. 4. 2025

Samsung Galaxy AI: A system that doesn't simplify the world, but makes it simpler for us

by Michal Černý
Tips 4

Extended reality 4

Over the course of our journey, we've strived to share latest articles 4