Hood By Air: Shayne Oliver Announced Its End...Again

Hood By Air is a brand founded by Shayne Oliver in 2006 with co-founder Raul López. Its development however could not be described as steady. Though the first…

Hood By Air is a brand founded by Shayne Oliver in 2006 with co-founder Raul López. Its development however could not be described as steady. Though the first collections were a success and by 2007 HBA clothes showed up in Manhattan boutiques, the brand stopped producing new clothes in 2009. Three years later Shayne Oliver started again and again the brand has reached a certain level of success.

But with the unveiling of HBA Spring/Summer 2017 collection campaign it was announced that this is going to be its last one. Shayne Oliver said that “the brand would go on hiatus”. Is it another break like that one between years 2009 and 2012? Or is it a definitive end of Hood By Air clothing? We can only wait and hope. Meanwhile enjoy the campaign!

Photos: HBA