"We're a bunch of people who simply and plainly told ourselves that we're not going to be afraid anymore. They won't be afraid to love themselves, to show their true identity, to dream big and speak the truth. We write about what inspires us. We write about you and for you."
Why are we doing this? Because we still live in an environment where attacks on a person's identity are commonplace. Because we are all part of a culture that to some extent still does not accept diversity. Because LUI was, is and will be the only beacon of hope in the Czech Republic for those who are still discovering their true selves.
Our mission is to be the most important Czech media in the field of diversity and to responsibly fulfill our role - to show the world as it really is. Without fear, shame or loss of dignity.
We use the ancient Siren not only because it is associated with our European culture, but also because of the meaning that defines it. The siren is a mythological creature who has a female head and the body of a bird. Sirens were first common women, nymphs of the goddess Persephone. After the god of the underworld, Hades, kidnapped Perfesone, her handmaidens were transformed by grief into Sirens. Out of shame, they then moved to a rocky island near Skylla, where they lured sailors with their sweet singing, then strangled them and sucked their blood. One of the first heroes to hear the Sirens' song was Odysseus, who had heard of their evil intentions beforehand and could therefore prepare for the voyage. He therefore informed the crew of his ship to plug their ears with beeswax before the voyage, to tie him to the mast, and in no way to respond to his calls to untie him. As a result, he was the first to hear the lovely singing of the Sirens and was able to survive at the same time. The singing of the Sirens is thus associated with the lure of the ego, the sidelining of rational thought and the erasure of memory. In short: steering the wrong direction. The siren is in our logo as a reminder of the voice of the ego, or the fear that keeps us from being honest with ourselves and others and making us happier in life as a result. The singing of the Sirens (i.e. fear and ego) leads us astray from the right path and prevents us from finding happiness. So the Siren reminds us every day that the voices of ego and fear are always with us, and if we want to fight them, we must be honest with ourselves and others.
We use the samurai icon to express courage. We are not afraid to present views that may be considered uncomfortable by some. Because we believe that all opinions belong and should belong in the public space. Not just those that are perceived by the mainstream as the only correct ones. The key to finding consensus is a dignified and respectful debate in which all voices must be heard. Only then is it a free debate.
We are not afraid to present unpopular points of view. We always do so with taste and dignity. Just as a samurai disposes of his victims - with taste and dignity.
Respect | Self-love | Respect | Tolerance | Creativity | Flexibility | Truth | Individuality | Self-expression | Honesty | Dignity | Non-conformity | Presence | Faith | Hope | Effort | Professionalism |
