We are a group of people who simply decided not to be afraid anymore. Not to be afraid to love themselves, to dream big, and to speak the truth. We write about what inspires us. We write about you and for you.
Because we are surrounded by people who don’t like themselves - for something they do or for who they are. We want to offer you a true and non-judgemental view on all the aspects of human behaviour, to inspire you and help you believe in yourself. Social networks only show us the pretty things, driving people to compare themselves to others and be unhappy with themselves. We want to offer a space where you can compare yourself to the reality and feel good doing so. A space where you are not alone.
We use the ancient Siren not only because of her connection to the European culture, but also because of the meaning that defines her. The Siren is a mythical creature with the head of a woman and the body of a bird. Originally, the Sirens were ordinary women, nymphs serving the goddess Persephone. After Hades, the god of the Underworld, abducted Persephone, her servants, overcome by grief, turned into the Sirens. Their shame drove them to a rocky islet close to Scylla where they would lure sailors close with their enchanting songs, only to slaughter them and drink their blood. One of the first heroes to ever hear the Sirens’ songs was Odysseus, who had been warned of their malice and could prepare for his voyage. Before setting sail, his men filled their ears with beeswax and Odysseus ordered them to tie him to the mast and not free him This way, he became the first man to hear the bewitching songs of the Sirens and live to tell the tale. When thinking of the Sirens’ song, we often think of the pull of our egos, overshadowing the voice of reason and erasing memory. Simply put, it seduces us onto the wrong path.
The Siren in our logo is meant to remind us of the voice of our egos and our fears, which keep us from being honest to ourselves and to one another, and therefore from being happier in life. The song of the Sirens (ego and fear) leads us astray and stops us from finding happiness. Our Siren therefore serves to remind us every day that the voices of ego and fear are always present and that if we want to fight them, we must be true to ourselves and others.
Orange is a mix of red (the colour of life and birth; of blood, sustenance, and warmth; of fire; the colour of passion, libido, or anarchy and bravery) and yellow (the colour of the Sun; in the language of the Mexican Maya, the word for yellow was ‘Kan’, which also denoted the god that ruled the heavens; in China it’s also the colour of fertility; it is striking and easily visible on metal surfaces; and it’s also the colour of aging – in our case meaning a certain maturity and wisdom).
Because it is mixed with yellow, the colour orange is less aggressive. It is also the colour of the sunrise and the sunset, symbolically referring to the birth of the new and the departure of the old.
In Buddha’s time, orange was worn by prisoners. To express his solidarity and understanding, Buddha also started wearing orange – and to this day, orange robes are the mark of a Buddhist monk. In our case, orange symbolizes our understanding and solidarity for all those who have not found the right path yet. For us, it is the colour of respect and tolerance – our most important values.
The Sanskrit quote (यतो धर्मस्ततो जय) appears in one of the oldest and most important Indian epics, the Mahābhārata, which also contains the better-known Bhagavad Gita. Both of these epics were written sometime between the 4th century B.C. and the 4th century A.D. and they are amongst the most significant Hindu sacred texts.
The quote “where there is truth, there will be victory” also serves as the words of the Indian Supreme Court.
We want to help change people’s lives for the better by offering a clear view on places that have until now been filled with shadows or illusion. We believe that many people suffer from low self-esteem or lack of self-love, because all they are being shown are the beautiful, often unrealistically perfect parts of life. We are objective, honest, open, and brave enough to light up dark spaces. This way, we help people see the world in more realistic colours and support them in building a positive self-image.
We want to provide everyday inspiration to people who are still searching, unsure about themselves. We are a space that offers impulses for reflection on life and one’s role in it, initiating necessary change that leads to a better life.